The Group’s merchandise is sold to garment manufacturers, many of whom are suppliers to international fashion apparel brand operators that sell their garment products to customers in the US and other countries. Despite the fact that the direct customers of the Group are garment manufacturers rather than the international brand carriers, in general the Group may agree with their end customers on the types of fabrics to be used in the manufacturing process. As part of its marketing strategy, the Group has been working closely with both garment manufacturers and international brand carriers during the fabric assessment and selection process.
The Group has built up an extensive sales network in Asia. Many of the Group’s customers are based in or have set up representative offices in Singapore. The staff in Singapore merely provided marketing and customer service to the Group’s customers in Singapore, Taiwan and Hong Kong. The Group’s sales and marketing staff make regular visits to and maintain frequent contact with the customers. In addition to maintaining the growth in its existing markets, the Group intends to further expand into other regions such as China, Korea and Europe to diversify its customer base.
Most of the Group’s largest customers have had relationships with the Group since its establishment. The Group’s ability to maintain customer loyalty is mainly attributable to its commitment to product quality and prompt delivery.